News: Jeffrey Rayport

Viral marketing, a term that was first coined by a Harvard Business School professor, Jeffrey F. Rayport, in a December 1996 have been a popular choice to

Internet sensation the Obama Girl provides an in-depth, well-versed look at why the birth of the Internet with a little help from Harvard Professor Emeritus Jeffrey Rayport.

The online ad market is slowing, and Chinese rival Baidu is a global search threat. But Google's idea lab is still a powerhouse to bet on, notes Jeffrey F. Rayport, founder and chairman of Marketspace, a digital strategy and customer experience practice affiliated with Monitor Group.

It's not a better mousetrap that will set businesses apart. In the online social-networking marketplace, customers can make or break a product. How will businesses tap into this new world? by Jeffrey F. Rayport, February 2007, Issue 22